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Digital Marketing Executive - Marketing


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Tiffany Keum Principal Technical Recruiter

Phone Work 415-795-7318
Phone Fax
Email: tiffany.keum@verticalmove.com



Job Info



Category Marketing
Employment Type Full-Time Employment
Compensation $90000.00 - $120000.00
Location United States, CA - 94114


Client Introduction



Founded by leading experts from Yahoo, Microsoft, Oracle, and the University of Washington and venture-backed by successful entrepreneurs, LigaData is a big data startup with proven open-source technology that allows our clients to achieve complex, data-driven insights at high speed and leverage data science to solve real business challenges. Our open-source data platform is highly scalable and we are growing rapidly.

Through numerous patents, collaborations with leading data science and engineering academic institutions and vast contributions to the open-source community, the LigaData team is bringing the power of our platform and distributed storage to companies of all sizes in the banking, healthcare, Internet, and media sectors. Current clients include the second-largest financial services company in the world, Fortune 500 firms, and a leading healthcare technology provider.

Our dynamic work environment encourages and rewards innovators who bring outside-the-box thinking and leadership skills. Do you have the entrepreneurial vision and ambition to be a part of our journey?


Job Description





Job Responsibilities



Digital marketing initiatives: You will be responsible for establishing & executing a digital marketing plan to an appropriate ROI, working where necessary with creative agencies. You will:

• Plan and execute all digital marketing campaigns including SEO/SEM, email, content marketing, and social media; Design, build and maintain our social media presence with a special focus on B2B marketing ;

• Deliver regular reports on your campaigns' ROI and other KPIs;

• Identify trends and insights, and optimize spend and performance based on the insights;

• Brainstorm new and creative growth strategies;

• Collaborate with internal teams on web and app design;

• Utilize your strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touchpoints;

• Optimize conversion points and user funnels; and
Evaluate emerging technologies; providing thought leadership and perspective for adoption where appropriate.

• Being the voice of the customer: Ensuring that the user experience from awareness to fulfillment and post-purchase is optimized and on-brand. This means working with product development teams to create the perfect product for you to take to market, and ensuring the customer experience is always paramount.

• Competitor monitoring: Keeping an eye on competitor activity & product/brand positioning; sharing insights with sales; developing responses.

You will be comfortable working independently, creating & delivering to your own strategic plan. There will be no micro-management, and you’ll be expected to maintain your own momentum, demonstrating continuous learning & results. This is not for the faint-hearted but is a fabulous opportunity for someone who wants to take action from their insights and to make a real difference.


Experience



• UX design experience a real benefit (both for mobile applications and websites).

• Experience reporting with Google Analytics.

• Knowledge of the value delivered by CRM software (HubSpot).

• Exposure to the development/launch of mobile applications.


Required Experience



• A strong bias towards curiosity and experimentation with a focus on outcomes.

• Self-starter that does not require supervision.

• Demonstrable experience in driving digital marketing with a focus on business-to-business communications.

• A solid track record running social media campaigns, particularly on LinkedIn, and conducting campaign reporting and analysis. Experience of using content marketing techniques to drive awareness & action.

• Excellent written skills.

• Excellent Excel skills.


Required Education





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